Posts Tagged ‘TechCrunch’

ONE BILLION DOWNLOADED APPS…

Friday, April 24th, 2009

1,000,000,000!

In 9 months.

app_sales-copy

You can read all the details in TechCrunch.

Apple reports roughly 37MM multi-touch products in-market at the end of Q1 2009, suggesting that there have been roughly 30 apps downloaded for each device.

In 9 Months!!

I think my new colorful metaphor for “fast,” instead of, “faster than a scalded dog,” will now be “faster than an iPhone app.”

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Very Cool Visualization of the Web

Monday, April 6th, 2009

This is pretty amazing. Developed by Information Architects, it is a representation of current trends on the internet, using subway “lines” as the interrelated trends, and tracking such things as: applications, publishing, opinion, news, identity, creative, consumption, broadcasting, knowledge, advertisement, sharing, entertainment and filtering.

internet_map_thumbnail

You can see the whole thing here, and read about it at Techcrunch.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

iPhone Keeping Lots of Companies Healthy

Friday, January 30th, 2009

Last week it was the announcement that Apple had significantly beaten expectations for earnings in their 1st quarter of FY 2009,, including the sale of 22MM iphones for the QUARTER. I don’t have current estimates of total US market for cell phones, but in 1st quarter of 2008 the total was 31MM handsets sold, so the market share implication for iPhone is HUGE.

Today I read an announcement about greystripe.com and hitting more than 140MM downloads of its various apps, primarily iPhone based. I read about that in Techcrunch.

I’m reminded of a comment one of my colleagues made in 1994 regarding the Internet and saying “this might just turn into something.”

I’m thinking that might speak to the iPhone, too….

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

SlideRocket is a Cool New Presentation Tool

Thursday, November 13th, 2008

Our company is a classic Mac/PC culture clash, with the creative department totally Mac, and the rest of the company on PC’s. Besides the cool factor of the Macs, there is a notable distinction between the two cultures whenever a presentation is done, as the PC users are encumbered by the clunkiness of PowerPoint, whereas the Mac users have much a much more robust option by using Keynote.

SlideRocket just leveled the playing field with its new “Zeta” release.

Its freeware version comes with 250MB storage and an unlimited number of presentations. Upgraded versions for $10 or $20 per user/month, offer up to a GB of store per user, and have a variety of collaborative features, and even a web meetings version at the $20/month level.

SlideRocket

Its asset management tools are outstanding, allowing all kinds of image enhancement and 3-D modeling, much like Keynote.

Plus, because all the assets are online, sharing and collaborating are a breeze, and so is accessing the presentation from wherever you happen to be.

They should be paying me for this stuff.

Again, details in Techcrunch.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Playfish Doesn’t Feel Credit Crunch

Tuesday, October 28th, 2008

Even during the worst economic downturn of my lifetime, there’s money to be made. Evidence, Playfish, casual gaming site for the masses. They, and competitors, Zynga and SGN, took in a collective $75MM in funding over the past couple of months.

Playfish

A social games company that develops and publishes video games on social networks like Facebook, Playfish is barely a year old, and already boasts over 10MM monthly active users.

You can read more about this in Techcrunch.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

MineKey Monkey on Your Back?

Friday, August 3rd, 2007

Personalization and stickiness. Great attributes for any web site. People get what they want and your site builds brand equity and sales. Perfect.

In these continuing pursuits, MineKey offers a “better” web experience by logging online behavior and using this insight as a determinant of what a particular web site will serve a visitor on various pages of the site. Unlike many other behavioral tracking tools, MineKey combines a particular site visitor’s past behavior, with those of other visitors to that particular site, and then serves whatever content that site offers that MineKey thinks you most want to consume.

You can read all about it, including some interesting comments here.

OK so far, and pretty cool, although I would argue that an astute webmaster will know which content is most compelling, and how best to tell their own story, versus relying on the algorithm to do it. But that’s beside the point.

What concerns me is the privacy policy MindKey offers, which says, in part: “Minekey anonymously tracks the individual user’s browsing history and does not capture personally identifiable information without your user’s consent.”

Although it’s not being discussed much, this is triggering a loud buzzer in the privacy alert center (PAC) in my brain. Obviously, they are tracking this information, but only sharing it occasionally. “With consent.”

OK, show of hands. Who among us would willingly allow a behavioral tracking tool to also log our personal information and share it? Anyone?…….anyone?……Bueller?

Why would it ever be in our best interests to have our personal information logged by a behavioral tracking tool and associated with our online activities?

As we continue to try to define best practices and make the web a safer place to spend time, anything that potentially documents personal information should be first under the microscope.

While MineKey looks like an excellent tool to help understand how our sites are working and better matching content to guest interests, there is no consumer benefit to having personal information even occasionally logged, so this should simply never be under consideration.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John & Partners.


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