This message is exactly what the Olympics should be about; the world being brought together by a shared interest.

I saw this as pre-roll on NBC’s Winter Olympics 2010 site, but it’s also on YouTube. When it first started to run, I thought it was self-promotion for Vancouver, but it turns out it’s for the 2012 Olympics in London. Not that it matters, as the message works equally well either way.

This should be the best Olympics ever in terms of coverage because of the technology, and because all the content providers have figured out how to supplement their broadcast Olympics coverage with additional coverage on the web.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.