Posts Tagged ‘apple’

Project Natal Re-Imagines Gaming

Saturday, June 6th, 2009

It’s kind of like they were contemplating re-inventing the wheel and instead came up with the mag-lev train.

Microsoft is dangerously close to stealing the cool factor away from Apple, not for its PC/Mac war of the ages, but because it is getting ready to shift the paradigm of the gamers’ UI experiences. What’s in the offing is Project Natal, introduced to reporters and VIPs on the eve of the E3 in Los Angeles.

Not being on the guest list, I can’t make any first hand observations, but one of the guys on our team is an avid gamer and Xbox 360 aficionado, as well as being versed in all things gaming, and he had to take a few days off to calm-down after viewing the video feed from the press conference on the Xbox Channel.

This demo and presentation is pretty crazy stuff. A lot of bloggers are disbelieving that Microsoft has really cracked the code on this, at least not to this level.

Here’s another video that shows more of the gaming experience vs. the artificial intelligence that Milo demonstrated above.

That’s enough of a difference that Wii and other gaming systems should be pretty nervous. Although Wii is much easier to master than the current Xbox, and PS3, there is virtually no learning curve with the controller-free gesturing in Natal.  No “A” then flick your wrist while hitting “Trigger” style interaction here. Just do what you’d do normally if you were engaged in the activity and you’re playing. If the AI layer is anywhere close to Milo, we’re talking mag-lev trains, baby!

Can’t wait to see this unfold over the next 18 months.
KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

ONE BILLION DOWNLOADED APPS…

Friday, April 24th, 2009

1,000,000,000!

In 9 months.

app_sales-copy

You can read all the details in TechCrunch.

Apple reports roughly 37MM multi-touch products in-market at the end of Q1 2009, suggesting that there have been roughly 30 apps downloaded for each device.

In 9 Months!!

I think my new colorful metaphor for “fast,” instead of, “faster than a scalded dog,” will now be “faster than an iPhone app.”

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

iPhone Keeping Lots of Companies Healthy

Friday, January 30th, 2009

Last week it was the announcement that Apple had significantly beaten expectations for earnings in their 1st quarter of FY 2009,, including the sale of 22MM iphones for the QUARTER. I don’t have current estimates of total US market for cell phones, but in 1st quarter of 2008 the total was 31MM handsets sold, so the market share implication for iPhone is HUGE.

Today I read an announcement about greystripe.com and hitting more than 140MM downloads of its various apps, primarily iPhone based. I read about that in Techcrunch.

I’m reminded of a comment one of my colleagues made in 1994 regarding the Internet and saying “this might just turn into something.”

I’m thinking that might speak to the iPhone, too….

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

iPhone Battery a HUGE Disappointment

Thursday, September 4th, 2008

I love this phone. And hate the battery life.

Please understand; when I’m in the office, I’m by no means a power user.

Typically, I power it up in the morning before going to work, and the phone is “on” but on standby from that point. During the work day, I manage maybe 20 – 30 emails, and spend maybe a half-hour in one of the apps, games or on the web. I probably make only about 4 – 6 phone calls, because most calls are through the office line. I leave around 6, and by then I’m getting a “10% battery remaining” warning message, such that the phone may be dead before I get home.

That’s pretty pathetic. Apple should be embarrassed by this.

My Mac pal, Rob, tells me this is a huge issue that’s cost a bunch of Apple employees their jobs, and that the announcement they’re making next week will address this through a lighter operating system that won’t drain the battery so fast.

I would be reluctant to give up this phone because of all the amazing things it does. But I know when I’m away from the office and counting on this phone a LOT more than I do when I’m in town, I’m going to be thinking dark thoughts and could easily be swayed to a phone that has many of these features, even in a less cool wrapper, but with more reasonable (even 24 hours!!) battery life.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.


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