Obviously I love augmented reality, as evidenced in previous posts. I first posted about it months ago with GE’s Ecomagination commercial on the Super Bowl, and a couple month’s later when magician, Marco Tempest, used the technology to make his slight-of-hand magic even more amazing.

Now, SPRXmobile in Amsterdam has begun exploring a practical application of this technology, as you’ll see in this demo:

Their product, Layar, is a video-mode application that works with your 3G phone and its GPS system, plus a compass and an accelerometer, also both built-in to the phone. These elements work to establish your position on the planet, which direction your phone is facing and its angle or tilt. With that information, the application is able to pull data feeds that are relevant to the environment you’re viewing through the video display.

Wonder what the reviews have been like for the restaurant you’re standing in front of? Or maybe if there are any apartments for rent in that building nearby?

All kinds of relevant data will be available, and presented in a visually appealing, 3D context relative to the environment you’re viewing through your phone’s video camera, turning that view into a detailed and highly engaging dynamic interface.

Here’s the original article on CNN that talks about it.


Lovin’ dis big time, mon.


KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

This entry was posted on Wednesday, August 5th, 2009 at 4:13 pm and is filed under POS, browsers, customer experience, innovation, mobile, navigation, online marketing, user interface. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.