HOMEGoogle’s interest in the wireless space continues to draw press, and today another mini-milestone in this pursuit was reported.
As discussed last week, Google has shown strong interest in the upcoming auctions of both radio spectrum and UHF television spectrum, both due to become available over the next 18-24 months.
Now, there is confirmation of the rumors about Google developing its own web browsing cell phone, and talking to cell carriers about bringing it to market. As reported in the Wall St. Journal, Google is having discussions with many of the major cell phone operators to integrate Google Search with their web services.
What’s at stake? A major piece of the estimated $14B worldwide wireless ad revenue (by 2011). A piece of the more than $110B in worldwide phone equipment sales, and a potential piece of carrier service revenue if Google offers its own ad-supported cell service.
The surround-sound potential of advertising on a combined internet-wireless network of Google’s is fairly incredible, particularly as IPTV and other entertainment services pour online. The day could soon come when all significant advertising channels, with the exception of outdoor display, are possible to implement via Google.
KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John & Partners.
Tags: ad revenue, google, wall st. journal, web browsing phone, wireless spectrum