Back in February, I posted about GE’s Augmented Reality commercial on the SuperBowl, and how amazing and promising the technology looked.

Magician, Marco Tempest, has taken this to another level with this interactive card trick, in which both he and the programmed animations are manipulating the environment. The trick you’ve seen before with other story lines, although he does it very well. But the augmented reality is really sweet, particularly some of the actions apparently triggered by hand movements.

Enjoy! Thanks to Mark R. for turning me on to this.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Tags: augmented reality, GE, marco tempest

This entry was posted on Thursday, April 30th, 2009 at 1:09 pm and is filed under customer experience, innovation, viral campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.