This is amazingly clever.

From DailyFill.com, as an Academy Awards promotion, it takes scenes from the award-nominated films and shows two seemingly identical images, only with one difference. By clicking on a grid superimposed on the second image, you indicate where you think the difference is and if correct, advance to the next set of images.

I read about this on BoingBoing.

It apparently uses YouTube annotations to either give you a humorous “WRONG!” message, or launch the next video/image pair.

Kudos to credited game author Joe Sabia.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Tags: academy awards, BoingBoing, dailyfill, gadgets, game, online promotion, viral campaign, youtube

This entry was posted on Sunday, February 1st, 2009 at 11:19 am and is filed under customer experience, gaming, innovation, online marketing, social networks, viral campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.