Although introduced yesterday as a “new” keyword tool, Google’s new tool seems little more than a filter they could easily have had from the beginning.

Seen today in Barry Schwartz’s SearchEngineLand post, the tool suggests keywords based on your web site’s content and comparing that content to its database of posts.

Sound a bit like the old keyword tool? So far, nothing seems different. However, the big news appears to be the fact that “If you are logged in, it will show you only the keywords that you are currently not advertising for.” Wow. Beyond the obvious up-sell for Google, this seems like a filter that should have been available all along so that I don’t have to wade through a long list of possible matches and remember to leave unchecked all those words I’m already buying.

Maybe instead of “new”, this one should have just been called “improved.”

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Tags: google, keyword, searchengineland, web content

This entry was posted on Wednesday, November 19th, 2008 at 10:33 am and is filed under browsers, online marketing, search stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.