Archive for the ‘blogs’ Category

Jane Nation Site Takes on New Direction

Wednesday, April 21st, 2010

Jane Nation

About a year ago, Jane Nation launched as a destination for women at transitional points in life, offering collaboration with other women at a similar point in their lives and interaction with marketers offering products and services to those life stages/issues.

Welcome now, Jane Nation, the evolved version, focusing much more on the marketing optimization and advocacy side of the equation.

It was the product of Chris Cowan, project manager and Richard Payne, lead developer at Four Roads, LLC and Steven Land and Mark Ruiz, web developers in the SJ&P OMT group. Site design was by Jen Ross of SJ&P and copywriting by Kristen Bankert.

The site is built on Telligent’s Community Server platform.

It is being debuted today by the two lead “Janes”, Lisa Beatty and Elizabeth Dukes, at the Marketing to Women conference in Chicago.

Congratulations to all.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Project Natal Re-Imagines Gaming

Saturday, June 6th, 2009

It’s kind of like they were contemplating re-inventing the wheel and instead came up with the mag-lev train.

Microsoft is dangerously close to stealing the cool factor away from Apple, not for its PC/Mac war of the ages, but because it is getting ready to shift the paradigm of the gamers’ UI experiences. What’s in the offing is Project Natal, introduced to reporters and VIPs on the eve of the E3 in Los Angeles.

Not being on the guest list, I can’t make any first hand observations, but one of the guys on our team is an avid gamer and Xbox 360 aficionado, as well as being versed in all things gaming, and he had to take a few days off to calm-down after viewing the video feed from the press conference on the Xbox Channel.

This demo and presentation is pretty crazy stuff. A lot of bloggers are disbelieving that Microsoft has really cracked the code on this, at least not to this level.

Here’s another video that shows more of the gaming experience vs. the artificial intelligence that Milo demonstrated above.

That’s enough of a difference that Wii and other gaming systems should be pretty nervous. Although Wii is much easier to master than the current Xbox, and PS3, there is virtually no learning curve with the controller-free gesturing in Natal.  No “A” then flick your wrist while hitting “Trigger” style interaction here. Just do what you’d do normally if you were engaged in the activity and you’re playing. If the AI layer is anywhere close to Milo, we’re talking mag-lev trains, baby!

Can’t wait to see this unfold over the next 18 months.
KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

One Click Moms Helps Navigate the Web

Wednesday, May 27th, 2009

I guess some people still need training wheels to confidently navigate the Internet, at least OneClickMoms is counting on that.

Offering a free newsletter that is “a daily review of some of the newest, hottest sites called ‘One Click Daily’”,  One Click Moms provides interested “moms” an easy guide to what’s happening on the web.

one_click_moms

The site and the newsletter are pretty breezy and easy to consume, and cover social networks, virtual worlds, games and other sites moms might find of interest.

No advertisers or sponsors visible right now, so clearly still in the eyeball-gathering phase of development.

But if you’re a mom and interested in finding new sites both for yourself and your kids, and having some confidence in the appropriateness and safety of the content, this could be for you.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Web 3.0 Thinking is In the Clouds

Monday, May 11th, 2009

Although pretty heady stuff for a simple blog like this, the Aspen Institute recently released an eBook on cloud computing and the affects it may have on society in the coming years.

daybreak_miami

Arguably the ultimate expression of the web, “the cloud” is defined by A.I. as “a vast, always on, accessible, broadband-enabled next-generation Internet that is fast approaching.”

It will be a time where applications and data become a shared and distributed cyber-sea of information, communications and services, and with this evolution comes a huge set of issues around the idea of “identity.” Defining identity, validating it, preserving it, making it hack-proof and building reputation around it are just a few of the issues examined in the report.

You can read the report for yourself, here.

The report concludes by saying, “The cloud will usher in a seismic shift in the locus of control in our culture, and it will have ripple effects in all walks of life—energy, the environment, national security, learning, health care, business processes, emerging markets and much more. The cloud is about open access, rapid delivery of services, the ability to scale quickly and the power of networks. Ultimately, though, the cloud story is not just about computing, communication or information but about empowering citizens.”

A pretty worthwhile read, I guess….

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Sign of the Times

Tuesday, April 7th, 2009

facebook_oos2

I’m not a big Twitter user, and only marginally more so on Facebook, but I’m encountering over-capacity issues on both sites with increasing frequency.  I’m sure this could actually be “site maintenance”, but doing that at mid-day is a bit hard to fathom since that is peak-demand time.

I don’t really think of this as a failing on the site’s part.  Sure, they’ve obviously got to increase their server capacity to meet this level of demand, but it’s really a testament to how popular social network sites have become.  According to my Alexa plug-in, Facebook is now the 4th most heavily trafficked site on the web behind Google, Yahoo and YouTube (MySpace is #9 and Twitter #56).

As a user, it’s all still a little unwieldy.  I’ve got friends who post all the time and clog up the pipeline, but I don’t want to drop them, and others who rarely post, and I want to be sure to see their stuff when they do.  A better management system has to be on the horizon for organizing and filtering this mess.

The one thing that doesn’t seem to be on the horizon is a dampening of enthusiasm or participation for posting/tweeting.  Clearly it’s a great way to stay connected, and to grow to such lofty volume levels in such a few years is truly amazing.

It’s like the web has been re-invented all over again.  (thanks, Yogi.  :-) )

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Shouldn’t My Rights to Tweet be the Same as Free Speech?

Wednesday, March 18th, 2009

Two interesting Twitter incidents this past week or two have opened Pandora’s Box on the issue of our rights to tweet.

A  juror and a pro basketball player have both come under fire over tweeting in a way that their employer or the judge found objectionable, yet arguably were expressions of their right to free speech.

This comes on the heels of the Philadelphia Eagles’ gameday employee who was fired after posting to his Facebook page his dismay over the Eagles letting Brian Dawkins go.

Whew.  Where does the right to self-expression begin and end in these days of instant messaging, tweeting, posting, et al, providing our thoughts, feelings and status in real time?

In the case of the juror, Johnathan Powell, he texted about jury tips, getting to the courthouse early, being one of two “angry men”, etc.  All pretty benign stuff, but once it was uncovered by the defense attorney, was used as grounds for a retrial for his client on the basis of juror bias.

Charlie Villenueva, forward for the Bucks, was cited by his coach, who found Villenueva texted from the locker room during halftime, “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.”   Even though Villenueva was great in the second half, the coach’s point-of-view was that he  shouldn’t have tweeted during halftime because it might give people the sense that he wasn’t serious or focused on the game, or that the Bucks weren’t using halftime effectively.

This latter example  is perhaps more of an issue, since Villenueva was “on the company clock” so to speak, and his tweeting, like that of the Eagles’ gameday employee, was more directed at their employer.  Many would argue that employers have a right to expect anything potentially negative or damaging to the company to be prohibited among employees, and I agree with that.

However, the juror, to not be able to talk about their experiences and feelings prior to or after the start of the trial is a bit over the top.  During the trial or about the trial is another matter, as there are rules about discussing a case in any medium imposed by judges during the litigative process.

It will be interesting how these issues play out in the months to come.  For now, following the same etiquette as one would for cell phone usage is probably a good rule of thumb.

Just don’t take away my right to tweet my mind at the appropriate time.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Online Marketing Universe

Monday, March 16th, 2009

Here’s the idea – the major categories in the marketing universe, roughly organized by size, by similar channels based on color, and farther from the center as they relate to the level of direct influence marketers may have on them.

A quick snapshot of the capabilities of St. John + Partners OMT capabilities.

The Online Marketing Universe - Simplified

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

MentalFresco is Now Kid With Matches

Sunday, March 8th, 2009

It was a good couple of years, but it was time for a change. Everything that was there is now here, but in a little less cluttered environment. If there’s something you can’t find, please email me at info@kidwithmatches.com and I’d be happy to redirect you.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Find Yourself in the Youniverse

Thursday, October 23rd, 2008

Nothing real deep here, so you can lose the compression pants and bike helmet.

Still a pretty fun social profiling technique using only visual stimuli. I love the fact that at the end they let you grab the widget so you can post it to your Facebook or whatever page.

Youniverse Personality TestYouniverse Personality Test

I’m not sure “dreamer” “thriller” “back to basics” “relaxed” is 100% on the money, but it’s not far off. Not sure how the outcome would have changed if I’d picked the dog turd picture for “that’s gross.”

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Jane Nation Debuts. Devoted to Women in Transition.

Thursday, October 2nd, 2008

Jane Nation launched this week. Many congratulations to Lisa Beatty and others at St. John & Partners for bringing this to fruition.

Jane Nation is an online community dedicated to sharing and celebrating the many life changes or shifts experienced by women throughout their lifetimes.

Launched as part of a 5-week “listening tour” at a number of US cities, Jane Nation should be an excellent resource for women of all ages who want a voice, or just a reality check, on life’s ever-changing landscape.

You can check out the early blog posts at www.janenation.com.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.


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