Archive for the ‘user interface’ Category

Jane Nation Goes Mobile

Wednesday, August 4th, 2010

With somewhere between 10-15% of web sessions now attributable to mobile devices, the OMT group at St. John & Partners has just completed a mobile optimization of JaneNation.com.

JaneNation_Mobile_Experience

Jane Nation Mobile Experience

If you navigate to www.janenation.com, your mobile device will be auto-detected and present a version of the site that’s optimized for your device. Not all of the site content is presented, but forums and the ability to comment once you’ve logged in is available, and if you need deeper access, you can get to the entire site through a link from the mobile home page.

The beauty of this implementation is that the mobile content is pulling from the same database as the website, so administrators can manage content for both computers and mobile devices from a single point.

Kudos to the OMT team who made this happen – Steven, Mark and Jason. You guys totally rock.

Check it out. Get on your mobile device and surf to www.janenation.com.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Posted in browsers, customer experience, innovation, mobile, user interface | No Comments »

Jane Nation Site Takes on New Direction

Wednesday, April 21st, 2010

Jane Nation

About a year ago, Jane Nation launched as a destination for women at transitional points in life, offering collaboration with other women at a similar point in their lives and interaction with marketers offering products and services to those life stages/issues.

Welcome now, Jane Nation, the evolved version, focusing much more on the marketing optimization and advocacy side of the equation.

It was the product of Chris Cowan, project manager and Richard Payne, lead developer at Four Roads, LLC and Steven Land and Mark Ruiz, web developers in the SJ&P OMT group. Site design was by Jen Ross of SJ&P and copywriting by Kristen Bankert.

The site is built on Telligent’s Community Server platform.

It is being debuted today by the two lead “Janes”, Lisa Beatty and Elizabeth Dukes, at the Marketing to Women conference in Chicago.

Congratulations to all.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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Posted in blogs, customer experience, online marketing, social networks, user interface | No Comments »

Our Sixth Sense

Wednesday, November 18th, 2009

Very interesting research into technical gadgetry that can help with real time information processing and intuiting.

Although in its current state this somewhat patched together set of gadgets is a bit clunky, you can see where the technology is headed.

One group this validates are those who have, for years, been developing wearable technology. Here the value proposition is obvious vs. just offering convenience, to which most of the previous development has been limited.

You’ll notice the obvious augmented reality that they’re achieving with a projector vs. the onscreen data display employed with some of the previous iPhone posts I’ve made.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Posted in crowdsourcing, customer experience, innovation, online marketing, user interface | No Comments »

The Next Wave of Augmented Reality

Wednesday, August 5th, 2009

Obviously I love augmented reality, as evidenced in previous posts. I first posted about it months ago with GE’s Ecomagination commercial on the Super Bowl, and a couple month’s later when magician, Marco Tempest, used the technology to make his slight-of-hand magic even more amazing.

Now, SPRXmobile in Amsterdam has begun exploring a practical application of this technology, as you’ll see in this demo:

Their product, Layar, is a video-mode application that works with your 3G phone and its GPS system, plus a compass and an accelerometer, also both built-in to the phone. These elements work to establish your position on the planet, which direction your phone is facing and its angle or tilt. With that information, the application is able to pull data feeds that are relevant to the environment you’re viewing through the video display.

Wonder what the reviews have been like for the restaurant you’re standing in front of? Or maybe if there are any apartments for rent in that building nearby?

All kinds of relevant data will be available, and presented in a visually appealing, 3D context relative to the environment you’re viewing through your phone’s video camera, turning that view into a detailed and highly engaging dynamic interface.

Here’s the original article on CNN that talks about it.


Lovin’ dis big time, mon.


KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Posted in POS, browsers, customer experience, innovation, mobile, navigation, online marketing, user interface | No Comments »

Project Natal Re-Imagines Gaming

Saturday, June 6th, 2009

It’s kind of like they were contemplating re-inventing the wheel and instead came up with the mag-lev train.

Microsoft is dangerously close to stealing the cool factor away from Apple, not for its PC/Mac war of the ages, but because it is getting ready to shift the paradigm of the gamers’ UI experiences. What’s in the offing is Project Natal, introduced to reporters and VIPs on the eve of the E3 in Los Angeles.

Not being on the guest list, I can’t make any first hand observations, but one of the guys on our team is an avid gamer and Xbox 360 aficionado, as well as being versed in all things gaming, and he had to take a few days off to calm-down after viewing the video feed from the press conference on the Xbox Channel.

This demo and presentation is pretty crazy stuff. A lot of bloggers are disbelieving that Microsoft has really cracked the code on this, at least not to this level.

Here’s another video that shows more of the gaming experience vs. the artificial intelligence that Milo demonstrated above.

That’s enough of a difference that Wii and other gaming systems should be pretty nervous. Although Wii is much easier to master than the current Xbox, and PS3, there is virtually no learning curve with the controller-free gesturing in Natal.  No “A” then flick your wrist while hitting “Trigger” style interaction here. Just do what you’d do normally if you were engaged in the activity and you’re playing. If the AI layer is anywhere close to Milo, we’re talking mag-lev trains, baby!

Can’t wait to see this unfold over the next 18 months.
KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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Posted in blogs, browsers, gaming, innovation, mobile, navigation, online marketing, user interface, web conferencing | 2 Comments »

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