Archive for the ‘social networks’ Category

Jane Nation Site Takes on New Direction

Wednesday, April 21st, 2010

Jane Nation

About a year ago, Jane Nation launched as a destination for women at transitional points in life, offering collaboration with other women at a similar point in their lives and interaction with marketers offering products and services to those life stages/issues.

Welcome now, Jane Nation, the evolved version, focusing much more on the marketing optimization and advocacy side of the equation.

It was the product of Chris Cowan, project manager and Richard Payne, lead developer at Four Roads, LLC and Steven Land and Mark Ruiz, web developers in the SJ&P OMT group. Site design was by Jen Ross of SJ&P and copywriting by Kristen Bankert.

The site is built on Telligent’s Community Server platform.

It is being debuted today by the two lead “Janes”, Lisa Beatty and Elizabeth Dukes, at the Marketing to Women conference in Chicago.

Congratulations to all.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Fear of Science Will be Our Downfall

Tuesday, April 13th, 2010

What a great quote from Michael Specter, “you’re entitled to your own opinion…..but you’re not entitled to your own facts.” He cautions us about the limitations that are unjustly being put on progress, and the lost potential toward ending epidemics like world hunger, both caused by the influence of mass misinformation and our loss of faith in institutions. Though at times these are justified by a massive fraud perpetuated by leaders in these institutions, facts from credible sources are being lost in this hysteria and the new societal gravity toward fad belief systems.

This is definitely a powerfully delivered wake-up call, and 16 minutes well worth spending…

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

JaneNation Takes Next Big Step

Thursday, June 11th, 2009

More than six-months in the making, Jane Nation is now live as a new community devoted to women.

Congratulations to the development team involved…lots of time spent and people involved to birth this baby.  Special thanks to Steven (a.k.a. “Stevie”), Mike (a.k.a. “Michelle”), Jen (a.k.a “Jen”), Erin (a.k.a. “Erin”) and Sean (a.k.a. “Shana”) who were the core development team.

jane_nation

Definitely check out the site.

It’s got a lot of information and conversations happening, geared to what may be going on in your life right now, so almost any woman would find a bunch of relevant content and a number of interesting women with whom you can connect.

Here’s the link.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

One Click Moms Helps Navigate the Web

Wednesday, May 27th, 2009

I guess some people still need training wheels to confidently navigate the Internet, at least OneClickMoms is counting on that.

Offering a free newsletter that is “a daily review of some of the newest, hottest sites called ‘One Click Daily’”,  One Click Moms provides interested “moms” an easy guide to what’s happening on the web.

one_click_moms

The site and the newsletter are pretty breezy and easy to consume, and cover social networks, virtual worlds, games and other sites moms might find of interest.

No advertisers or sponsors visible right now, so clearly still in the eyeball-gathering phase of development.

But if you’re a mom and interested in finding new sites both for yourself and your kids, and having some confidence in the appropriateness and safety of the content, this could be for you.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Web 3.0 Thinking is In the Clouds

Monday, May 11th, 2009

Although pretty heady stuff for a simple blog like this, the Aspen Institute recently released an eBook on cloud computing and the affects it may have on society in the coming years.

daybreak_miami

Arguably the ultimate expression of the web, “the cloud” is defined by A.I. as “a vast, always on, accessible, broadband-enabled next-generation Internet that is fast approaching.”

It will be a time where applications and data become a shared and distributed cyber-sea of information, communications and services, and with this evolution comes a huge set of issues around the idea of “identity.” Defining identity, validating it, preserving it, making it hack-proof and building reputation around it are just a few of the issues examined in the report.

You can read the report for yourself, here.

The report concludes by saying, “The cloud will usher in a seismic shift in the locus of control in our culture, and it will have ripple effects in all walks of life—energy, the environment, national security, learning, health care, business processes, emerging markets and much more. The cloud is about open access, rapid delivery of services, the ability to scale quickly and the power of networks. Ultimately, though, the cloud story is not just about computing, communication or information but about empowering citizens.”

A pretty worthwhile read, I guess….

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Sign of the Times

Tuesday, April 7th, 2009

facebook_oos2

I’m not a big Twitter user, and only marginally more so on Facebook, but I’m encountering over-capacity issues on both sites with increasing frequency.  I’m sure this could actually be “site maintenance”, but doing that at mid-day is a bit hard to fathom since that is peak-demand time.

I don’t really think of this as a failing on the site’s part.  Sure, they’ve obviously got to increase their server capacity to meet this level of demand, but it’s really a testament to how popular social network sites have become.  According to my Alexa plug-in, Facebook is now the 4th most heavily trafficked site on the web behind Google, Yahoo and YouTube (MySpace is #9 and Twitter #56).

As a user, it’s all still a little unwieldy.  I’ve got friends who post all the time and clog up the pipeline, but I don’t want to drop them, and others who rarely post, and I want to be sure to see their stuff when they do.  A better management system has to be on the horizon for organizing and filtering this mess.

The one thing that doesn’t seem to be on the horizon is a dampening of enthusiasm or participation for posting/tweeting.  Clearly it’s a great way to stay connected, and to grow to such lofty volume levels in such a few years is truly amazing.

It’s like the web has been re-invented all over again.  (thanks, Yogi.  :-) )

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Twitchhiking One Way to Monetize Tweets

Tuesday, March 31st, 2009

Never underestimate the power of human ingenuity.

At a time when all things Twitter are being digested, analyzed and marveled at, an Englishman has put Twitter to even greater personal use than finding out what Jimmy Fallon is having for lunch, namely helping him “twitchhike” around the globe.

Talk about a cool story in a time of great need, Paul Smith, the traveler-in-question, went from his home in England to an island off the coast of New Zealand in a month’s time, raising money for charity and traveling solely on the generosity of fellow tweeters.

twitchhiker

What a great story in the TimesOnline. And the best part is how Paul saw the world and peoples’ generosity.

Definitely worth checking out.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Shouldn’t My Rights to Tweet be the Same as Free Speech?

Wednesday, March 18th, 2009

Two interesting Twitter incidents this past week or two have opened Pandora’s Box on the issue of our rights to tweet.

A  juror and a pro basketball player have both come under fire over tweeting in a way that their employer or the judge found objectionable, yet arguably were expressions of their right to free speech.

This comes on the heels of the Philadelphia Eagles’ gameday employee who was fired after posting to his Facebook page his dismay over the Eagles letting Brian Dawkins go.

Whew.  Where does the right to self-expression begin and end in these days of instant messaging, tweeting, posting, et al, providing our thoughts, feelings and status in real time?

In the case of the juror, Johnathan Powell, he texted about jury tips, getting to the courthouse early, being one of two “angry men”, etc.  All pretty benign stuff, but once it was uncovered by the defense attorney, was used as grounds for a retrial for his client on the basis of juror bias.

Charlie Villenueva, forward for the Bucks, was cited by his coach, who found Villenueva texted from the locker room during halftime, “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.”   Even though Villenueva was great in the second half, the coach’s point-of-view was that he  shouldn’t have tweeted during halftime because it might give people the sense that he wasn’t serious or focused on the game, or that the Bucks weren’t using halftime effectively.

This latter example  is perhaps more of an issue, since Villenueva was “on the company clock” so to speak, and his tweeting, like that of the Eagles’ gameday employee, was more directed at their employer.  Many would argue that employers have a right to expect anything potentially negative or damaging to the company to be prohibited among employees, and I agree with that.

However, the juror, to not be able to talk about their experiences and feelings prior to or after the start of the trial is a bit over the top.  During the trial or about the trial is another matter, as there are rules about discussing a case in any medium imposed by judges during the litigative process.

It will be interesting how these issues play out in the months to come.  For now, following the same etiquette as one would for cell phone usage is probably a good rule of thumb.

Just don’t take away my right to tweet my mind at the appropriate time.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Online Marketing Universe

Monday, March 16th, 2009

Here’s the idea – the major categories in the marketing universe, roughly organized by size, by similar channels based on color, and farther from the center as they relate to the level of direct influence marketers may have on them.

A quick snapshot of the capabilities of St. John + Partners OMT capabilities.

The Online Marketing Universe - Simplified

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Cool and Inspirational View of the Future

Tuesday, March 3rd, 2009

Say what you will about the evil empire, Microsoft is an amazing company, and their presentations at Wharton’s Business School and last week’s Techfest, Microsoft’s annual innovation fair, amplified this yet again.

<a href="http://video.msn.com/?playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&#038;showPlaylist=true" onclick="javascript:pageTracker._trackPageview('/outbound/article/video.msn.com');" target="_new" title="Future Vision Montage">Video: Future Vision Montage</a>

There are a number of such visioning videos on their OfficeLabs web site which paint a pretty amazing view of where technology is headed in our lives.  Considering this is just a 10-year snapshot, it’s going to come at us fast (as if it hasn’t been already).

Thanks, Keith, for pointing me toward the 2019 video at the top of this page!

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.


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