Archive for the ‘mobile’ Category

Jane Nation Goes Mobile

Wednesday, August 4th, 2010

With somewhere between 10-15% of web sessions now attributable to mobile devices, the OMT group at St. John & Partners has just completed a mobile optimization of JaneNation.com.

JaneNation_Mobile_Experience

Jane Nation Mobile Experience

If you navigate to www.janenation.com, your mobile device will be auto-detected and present a version of the site that’s optimized for your device. Not all of the site content is presented, but forums and the ability to comment once you’ve logged in is available, and if you need deeper access, you can get to the entire site through a link from the mobile home page.

The beauty of this implementation is that the mobile content is pulling from the same database as the website, so administrators can manage content for both computers and mobile devices from a single point.

Kudos to the OMT team who made this happen – Steven, Mark and Jason. You guys totally rock.

Check it out. Get on your mobile device and surf to www.janenation.com.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

The Next Wave of Augmented Reality

Wednesday, August 5th, 2009

Obviously I love augmented reality, as evidenced in previous posts. I first posted about it months ago with GE’s Ecomagination commercial on the Super Bowl, and a couple month’s later when magician, Marco Tempest, used the technology to make his slight-of-hand magic even more amazing.

Now, SPRXmobile in Amsterdam has begun exploring a practical application of this technology, as you’ll see in this demo:

Their product, Layar, is a video-mode application that works with your 3G phone and its GPS system, plus a compass and an accelerometer, also both built-in to the phone. These elements work to establish your position on the planet, which direction your phone is facing and its angle or tilt. With that information, the application is able to pull data feeds that are relevant to the environment you’re viewing through the video display.

Wonder what the reviews have been like for the restaurant you’re standing in front of? Or maybe if there are any apartments for rent in that building nearby?

All kinds of relevant data will be available, and presented in a visually appealing, 3D context relative to the environment you’re viewing through your phone’s video camera, turning that view into a detailed and highly engaging dynamic interface.

Here’s the original article on CNN that talks about it.


Lovin’ dis big time, mon.


KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Project Natal Re-Imagines Gaming

Saturday, June 6th, 2009

It’s kind of like they were contemplating re-inventing the wheel and instead came up with the mag-lev train.

Microsoft is dangerously close to stealing the cool factor away from Apple, not for its PC/Mac war of the ages, but because it is getting ready to shift the paradigm of the gamers’ UI experiences. What’s in the offing is Project Natal, introduced to reporters and VIPs on the eve of the E3 in Los Angeles.

Not being on the guest list, I can’t make any first hand observations, but one of the guys on our team is an avid gamer and Xbox 360 aficionado, as well as being versed in all things gaming, and he had to take a few days off to calm-down after viewing the video feed from the press conference on the Xbox Channel.

This demo and presentation is pretty crazy stuff. A lot of bloggers are disbelieving that Microsoft has really cracked the code on this, at least not to this level.

Here’s another video that shows more of the gaming experience vs. the artificial intelligence that Milo demonstrated above.

That’s enough of a difference that Wii and other gaming systems should be pretty nervous. Although Wii is much easier to master than the current Xbox, and PS3, there is virtually no learning curve with the controller-free gesturing in Natal.  No “A” then flick your wrist while hitting “Trigger” style interaction here. Just do what you’d do normally if you were engaged in the activity and you’re playing. If the AI layer is anywhere close to Milo, we’re talking mag-lev trains, baby!

Can’t wait to see this unfold over the next 18 months.
KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Web 3.0 Thinking is In the Clouds

Monday, May 11th, 2009

Although pretty heady stuff for a simple blog like this, the Aspen Institute recently released an eBook on cloud computing and the affects it may have on society in the coming years.

daybreak_miami

Arguably the ultimate expression of the web, “the cloud” is defined by A.I. as “a vast, always on, accessible, broadband-enabled next-generation Internet that is fast approaching.”

It will be a time where applications and data become a shared and distributed cyber-sea of information, communications and services, and with this evolution comes a huge set of issues around the idea of “identity.” Defining identity, validating it, preserving it, making it hack-proof and building reputation around it are just a few of the issues examined in the report.

You can read the report for yourself, here.

The report concludes by saying, “The cloud will usher in a seismic shift in the locus of control in our culture, and it will have ripple effects in all walks of life—energy, the environment, national security, learning, health care, business processes, emerging markets and much more. The cloud is about open access, rapid delivery of services, the ability to scale quickly and the power of networks. Ultimately, though, the cloud story is not just about computing, communication or information but about empowering citizens.”

A pretty worthwhile read, I guess….

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

ONE BILLION DOWNLOADED APPS…

Friday, April 24th, 2009

1,000,000,000!

In 9 months.

app_sales-copy

You can read all the details in TechCrunch.

Apple reports roughly 37MM multi-touch products in-market at the end of Q1 2009, suggesting that there have been roughly 30 apps downloaded for each device.

In 9 Months!!

I think my new colorful metaphor for “fast,” instead of, “faster than a scalded dog,” will now be “faster than an iPhone app.”

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Twitchhiking One Way to Monetize Tweets

Tuesday, March 31st, 2009

Never underestimate the power of human ingenuity.

At a time when all things Twitter are being digested, analyzed and marveled at, an Englishman has put Twitter to even greater personal use than finding out what Jimmy Fallon is having for lunch, namely helping him “twitchhike” around the globe.

Talk about a cool story in a time of great need, Paul Smith, the traveler-in-question, went from his home in England to an island off the coast of New Zealand in a month’s time, raising money for charity and traveling solely on the generosity of fellow tweeters.

twitchhiker

What a great story in the TimesOnline. And the best part is how Paul saw the world and peoples’ generosity.

Definitely worth checking out.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Shouldn’t My Rights to Tweet be the Same as Free Speech?

Wednesday, March 18th, 2009

Two interesting Twitter incidents this past week or two have opened Pandora’s Box on the issue of our rights to tweet.

A  juror and a pro basketball player have both come under fire over tweeting in a way that their employer or the judge found objectionable, yet arguably were expressions of their right to free speech.

This comes on the heels of the Philadelphia Eagles’ gameday employee who was fired after posting to his Facebook page his dismay over the Eagles letting Brian Dawkins go.

Whew.  Where does the right to self-expression begin and end in these days of instant messaging, tweeting, posting, et al, providing our thoughts, feelings and status in real time?

In the case of the juror, Johnathan Powell, he texted about jury tips, getting to the courthouse early, being one of two “angry men”, etc.  All pretty benign stuff, but once it was uncovered by the defense attorney, was used as grounds for a retrial for his client on the basis of juror bias.

Charlie Villenueva, forward for the Bucks, was cited by his coach, who found Villenueva texted from the locker room during halftime, “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.”   Even though Villenueva was great in the second half, the coach’s point-of-view was that he  shouldn’t have tweeted during halftime because it might give people the sense that he wasn’t serious or focused on the game, or that the Bucks weren’t using halftime effectively.

This latter example  is perhaps more of an issue, since Villenueva was “on the company clock” so to speak, and his tweeting, like that of the Eagles’ gameday employee, was more directed at their employer.  Many would argue that employers have a right to expect anything potentially negative or damaging to the company to be prohibited among employees, and I agree with that.

However, the juror, to not be able to talk about their experiences and feelings prior to or after the start of the trial is a bit over the top.  During the trial or about the trial is another matter, as there are rules about discussing a case in any medium imposed by judges during the litigative process.

It will be interesting how these issues play out in the months to come.  For now, following the same etiquette as one would for cell phone usage is probably a good rule of thumb.

Just don’t take away my right to tweet my mind at the appropriate time.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Online Marketing Universe

Monday, March 16th, 2009

Here’s the idea – the major categories in the marketing universe, roughly organized by size, by similar channels based on color, and farther from the center as they relate to the level of direct influence marketers may have on them.

A quick snapshot of the capabilities of St. John + Partners OMT capabilities.

The Online Marketing Universe - Simplified

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

iPhone Keeping Lots of Companies Healthy

Friday, January 30th, 2009

Last week it was the announcement that Apple had significantly beaten expectations for earnings in their 1st quarter of FY 2009,, including the sale of 22MM iphones for the QUARTER. I don’t have current estimates of total US market for cell phones, but in 1st quarter of 2008 the total was 31MM handsets sold, so the market share implication for iPhone is HUGE.

Today I read an announcement about greystripe.com and hitting more than 140MM downloads of its various apps, primarily iPhone based. I read about that in Techcrunch.

I’m reminded of a comment one of my colleagues made in 1994 regarding the Internet and saying “this might just turn into something.”

I’m thinking that might speak to the iPhone, too….

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Google Street View Part of Cops 2.0

Friday, January 9th, 2009

I know a lot of people hate the invasion of privacy of Google’s Street View. They don’t like the idea of someone driving by filming their neighborhood, or the ease of accessibility of scoping out your property.

On the other hand, here’s a pretty interesting upside of Street View from an article yesterday in Search Engine Land.

Apparently a girl was kidnapped by a family member, and police in Massachusetts tracked the girl via cell phone GPS, and then verified her location and setting via Google Street View.

Very Web 2.0 meets CIS. Nice job, Officer Neale!

Here’s the original article.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.


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