Archive for the ‘legal issues’ Category

Web 3.0 Thinking is In the Clouds

Monday, May 11th, 2009

Although pretty heady stuff for a simple blog like this, the Aspen Institute recently released an eBook on cloud computing and the affects it may have on society in the coming years.

daybreak_miami

Arguably the ultimate expression of the web, “the cloud” is defined by A.I. as “a vast, always on, accessible, broadband-enabled next-generation Internet that is fast approaching.”

It will be a time where applications and data become a shared and distributed cyber-sea of information, communications and services, and with this evolution comes a huge set of issues around the idea of “identity.” Defining identity, validating it, preserving it, making it hack-proof and building reputation around it are just a few of the issues examined in the report.

You can read the report for yourself, here.

The report concludes by saying, “The cloud will usher in a seismic shift in the locus of control in our culture, and it will have ripple effects in all walks of life—energy, the environment, national security, learning, health care, business processes, emerging markets and much more. The cloud is about open access, rapid delivery of services, the ability to scale quickly and the power of networks. Ultimately, though, the cloud story is not just about computing, communication or information but about empowering citizens.”

A pretty worthwhile read, I guess….

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Google Widens Trademarked Keyword Universe

Wednesday, May 6th, 2009

google_shush

Google announced yesterday that it will permit marketers to buy trademarked adwords in almost 200 additional countries beginning in early June.  This is a wide expansion of a policy currently in place for the US, Canada, UK and Ireland.  Google’s policy allows any marketer to purchase keywords of its competitors, so long as the content of the ads doesn’t violate trademark laws.

Google has battled this issue in the US for several years, and continues to do so in the case of RescueCom, a computer services firm that has a suit dating back several years.  Just last month an appeals court overturned a previous decision favorable to Google and returned the case to the lower courts.   A similar case for Louis Vitton was decided against Google in France in 2006, and France is not on the list of 190 countries that will get the new adwords policy.  It’s odd that Google has suddenly thrown open this issue, when the balance of decisions seems to be tipping against their favor, and the wider the expansion, the more likely additional suits will be filed.  Perhaps the drop in search spending overall is what’s driving them.

Needless to say, this is a huge issue.  If Google is forced to pay RescueCom for trademark infringement, it could potentially trigger a ton of similar lawsuits, and eliminate this income stream from its PPC business.

Stay tuned.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Twitchhiking One Way to Monetize Tweets

Tuesday, March 31st, 2009

Never underestimate the power of human ingenuity.

At a time when all things Twitter are being digested, analyzed and marveled at, an Englishman has put Twitter to even greater personal use than finding out what Jimmy Fallon is having for lunch, namely helping him “twitchhike” around the globe.

Talk about a cool story in a time of great need, Paul Smith, the traveler-in-question, went from his home in England to an island off the coast of New Zealand in a month’s time, raising money for charity and traveling solely on the generosity of fellow tweeters.

twitchhiker

What a great story in the TimesOnline. And the best part is how Paul saw the world and peoples’ generosity.

Definitely worth checking out.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Shouldn’t My Rights to Tweet be the Same as Free Speech?

Wednesday, March 18th, 2009

Two interesting Twitter incidents this past week or two have opened Pandora’s Box on the issue of our rights to tweet.

A  juror and a pro basketball player have both come under fire over tweeting in a way that their employer or the judge found objectionable, yet arguably were expressions of their right to free speech.

This comes on the heels of the Philadelphia Eagles’ gameday employee who was fired after posting to his Facebook page his dismay over the Eagles letting Brian Dawkins go.

Whew.  Where does the right to self-expression begin and end in these days of instant messaging, tweeting, posting, et al, providing our thoughts, feelings and status in real time?

In the case of the juror, Johnathan Powell, he texted about jury tips, getting to the courthouse early, being one of two “angry men”, etc.  All pretty benign stuff, but once it was uncovered by the defense attorney, was used as grounds for a retrial for his client on the basis of juror bias.

Charlie Villenueva, forward for the Bucks, was cited by his coach, who found Villenueva texted from the locker room during halftime, “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.”   Even though Villenueva was great in the second half, the coach’s point-of-view was that he  shouldn’t have tweeted during halftime because it might give people the sense that he wasn’t serious or focused on the game, or that the Bucks weren’t using halftime effectively.

This latter example  is perhaps more of an issue, since Villenueva was “on the company clock” so to speak, and his tweeting, like that of the Eagles’ gameday employee, was more directed at their employer.  Many would argue that employers have a right to expect anything potentially negative or damaging to the company to be prohibited among employees, and I agree with that.

However, the juror, to not be able to talk about their experiences and feelings prior to or after the start of the trial is a bit over the top.  During the trial or about the trial is another matter, as there are rules about discussing a case in any medium imposed by judges during the litigative process.

It will be interesting how these issues play out in the months to come.  For now, following the same etiquette as one would for cell phone usage is probably a good rule of thumb.

Just don’t take away my right to tweet my mind at the appropriate time.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Online Marketing Universe

Monday, March 16th, 2009

Here’s the idea – the major categories in the marketing universe, roughly organized by size, by similar channels based on color, and farther from the center as they relate to the level of direct influence marketers may have on them.

A quick snapshot of the capabilities of St. John + Partners OMT capabilities.

The Online Marketing Universe - Simplified

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

All I Want for Christmas

Wednesday, December 24th, 2008

Is a new iBreath blood alcohol monitor and FM iPhone transmitter all-in-one device.

Somehow, this seems a little like two-rights-making-a-wrong; the fm transmitter “encouraging” me to drive, and the breathalizer perhaps encouraging me not to. Still, what a cool little device, and a great reference check if you’re about to drive when maybe you shouldn’t be.

iBreath

Check it out at www.davidsteele.com

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

YouTube Second Largest Search Engine?

Tuesday, December 23rd, 2008

Amazing.

Not that the popularity of YouTube is lost on anyone, but when ComScore reports that YouTube video searches account for one-quarter of all searches on Google, it underscores how far Yahoo and MSN trail in search market share.

It also equates to YouTube being the second largest search engine on the web after Google.

I missed the ComScore release, but saw this while reading the Pondering Primate.

The potential for monetizing this environment is incredible as you can read further here, in the words of the original author, Scott Shaffer.

How they work out the revenue share is going to be the trick. YouTube provides the environment, but I may own the content. How do we split?

The intellectual property battle gets even more interesting if the content is a mash-up I created. The original author is suddenly going to become a lot more interested in protecting material where revenue is involved.

I envision legal issues aplenty as this takes shape. Oh, if only I’d listened to mom and become a lawyer……

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Search Trademark Lawsuit, Version 15.3

Tuesday, December 2nd, 2008

Several years after the courts decided in Google’s favor in a trademark dispute with Geico and others for using competitive trademarks in the triggering of paid ads, Yahoo and Google remain mired in trademark infringement suits over this issue.

Yahoo recently asked that its ongoing suit brought by American Airlines be moved to California, which again brought the existence of the suit into the press.

Looking back over the past several years of litigation and the outcomes of those judgments, the recurring theme seems to be that the ad trigger is not being viewed as a trademark infringement, but the use of the competitors’ trademarks in the ad copy is being seen as such.

Conservative companies will probably want to avoid this altogether and not buy “challenger” type positioning. However, we’ve been counseling our clients who are trying to grow market share to buy ad triggers but definitely avoid using any trademarked text.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

2/3 of All SPAM Killed Yesterday (temporarily)

Thursday, November 13th, 2008

Amazingly, and unfortunately only temporary, a group of ISP’s effectively killed 2/3 of US email spam yesterday by closing down unscrupulous California hosting provider, McColo. Here’s the original release in CrunchGear.

Apparently a similar phenomenon occurred some weeks ago with the blocking of Intercage, but within about a week, the spammers relocated, largely to McColo, and re-established themselves.

It’s a bit mind-numbing that so much obnoxious SPAM could be concentrated in one hosting solution. The somewhat vigilante solution provided by this group of ISP’s is the only effective anti-SPAM activity, as the courts are bogged down in where SPAM falls in the grand scheme of free speech.

Certainly the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) was a partial solution. However, it only provides that:

  • False and misleading header information is banned
  • Deceptive subject lines are prohibited
  • Opt-out methods must be provided
  • Commercial email must be identified as an advertisement and it must include the sender’s valid physical postal address
  • Receivers must be warned of sexually explicit material

We need a “do not email” registry that has law enforcement behind it, so that these companies can effectively be neutralized. It certainly won’t be the end of SPAM, but it will greatly reduce it and the cloud cover it provides for all of the malwear and viruses hidden in the email assault.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.


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