Archive for the ‘online marketing’ Category

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Jane Nation Site Takes on New Direction

Wednesday, April 21st, 2010

Jane Nation

About a year ago, Jane Nation launched as a destination for women at transitional points in life, offering collaboration with other women at a similar point in their lives and interaction with marketers offering products and services to those life stages/issues.

Welcome now, Jane Nation, the evolved version, focusing much more on the marketing optimization and advocacy side of the equation.

It was the product of Chris Cowan, project manager and Richard Payne, lead developer at Four Roads, LLC and Steven Land and Mark Ruiz, web developers in the SJ&P OMT group. Site design was by Jen Ross of SJ&P and copywriting by Kristen Bankert.

The site is built on Telligent’s Community Server platform.

It is being debuted today by the two lead “Janes”, Lisa Beatty and Elizabeth Dukes, at the Marketing to Women conference in Chicago.

Congratulations to all.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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Posted in blogs, customer experience, online marketing, social networks, user interface | No Comments »

Fear of Science Will be Our Downfall

Tuesday, April 13th, 2010

What a great quote from Michael Specter, “you’re entitled to your own opinion…..but you’re not entitled to your own facts.” He cautions us about the limitations that are unjustly being put on progress, and the lost potential toward ending epidemics like world hunger, both caused by the influence of mass misinformation and our loss of faith in institutions. Though at times these are justified by a massive fraud perpetuated by leaders in these institutions, facts from credible sources are being lost in this hysteria and the new societal gravity toward fad belief systems.

This is definitely a powerfully delivered wake-up call, and 16 minutes well worth spending…

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Posted in crowdsourcing, innovation, online marketing, social networks | No Comments »

Modern Banking: This Can’t be a Sustainable Business Model

Tuesday, February 23rd, 2010

New York Times

We’re working on a bank pitch, so there’s a lot of banking chatter happening right now at our office. Someone just sent me a link to this article to read from the New York Times. It’s about banks adding all kinds of penalties and fees to stay profitable in light of the new banking regulations.

You know, police make a business out of penalties, fines and involuntary confinement, and this seems kind of like that model. Great for maintaining social order, but when you’re on the receiving end of it, it’s not much fun.

This can’t be a sustainable business model, can it??? Imagining that I just over-drew my account, which is embarrassing enough, and now my friend, my banker, is going to slap me with a monstrous fee on top of that?

I think I’m going to be looking for a new bank soon

What does this have to do with online marketing, you ask? Probably, not too much except all of our transactions and bill paying is moving online, making us susceptible to more and more of this abuse. I guess it just strikes me as supremely arrogant and short-sighted that such an ubiquitous institution would have as its customer growth strategy, profiting during someone’s personal struggles. I think I smell me some change coming….

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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London 2012 Olympics Commercial

Saturday, February 13th, 2010

This message is exactly what the Olympics should be about; the world being brought together by a shared interest.

I saw this as pre-roll on NBC’s Winter Olympics 2010 site, but it’s also on YouTube. When it first started to run, I thought it was self-promotion for Vancouver, but it turns out it’s for the 2012 Olympics in London. Not that it matters, as the message works equally well either way.

This should be the best Olympics ever in terms of coverage because of the technology, and because all the content providers have figured out how to supplement their broadcast Olympics coverage with additional coverage on the web.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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Our Sixth Sense

Wednesday, November 18th, 2009

Very interesting research into technical gadgetry that can help with real time information processing and intuiting.

Although in its current state this somewhat patched together set of gadgets is a bit clunky, you can see where the technology is headed.

One group this validates are those who have, for years, been developing wearable technology. Here the value proposition is obvious vs. just offering convenience, to which most of the previous development has been limited.

You’ll notice the obvious augmented reality that they’re achieving with a projector vs. the onscreen data display employed with some of the previous iPhone posts I’ve made.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Posted in crowdsourcing, customer experience, innovation, online marketing, user interface | No Comments »

The Next Wave of Augmented Reality

Wednesday, August 5th, 2009

Obviously I love augmented reality, as evidenced in previous posts. I first posted about it months ago with GE’s Ecomagination commercial on the Super Bowl, and a couple month’s later when magician, Marco Tempest, used the technology to make his slight-of-hand magic even more amazing.

Now, SPRXmobile in Amsterdam has begun exploring a practical application of this technology, as you’ll see in this demo:

Their product, Layar, is a video-mode application that works with your 3G phone and its GPS system, plus a compass and an accelerometer, also both built-in to the phone. These elements work to establish your position on the planet, which direction your phone is facing and its angle or tilt. With that information, the application is able to pull data feeds that are relevant to the environment you’re viewing through the video display.

Wonder what the reviews have been like for the restaurant you’re standing in front of? Or maybe if there are any apartments for rent in that building nearby?

All kinds of relevant data will be available, and presented in a visually appealing, 3D context relative to the environment you’re viewing through your phone’s video camera, turning that view into a detailed and highly engaging dynamic interface.

Here’s the original article on CNN that talks about it.


Lovin’ dis big time, mon.


KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

Posted in POS, browsers, customer experience, innovation, mobile, navigation, online marketing, user interface | No Comments »

JaneNation Takes Next Big Step

Thursday, June 11th, 2009

More than six-months in the making, Jane Nation is now live as a new community devoted to women.

Congratulations to the development team involved…lots of time spent and people involved to birth this baby.  Special thanks to Steven (a.k.a. “Stevie”), Mike (a.k.a. “Michelle”), Jen (a.k.a “Jen”), Erin (a.k.a. “Erin”) and Sean (a.k.a. “Shana”) who were the core development team.

jane_nation

Definitely check out the site.

It’s got a lot of information and conversations happening, geared to what may be going on in your life right now, so almost any woman would find a bunch of relevant content and a number of interesting women with whom you can connect.

Here’s the link.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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Project Natal Re-Imagines Gaming

Saturday, June 6th, 2009

It’s kind of like they were contemplating re-inventing the wheel and instead came up with the mag-lev train.

Microsoft is dangerously close to stealing the cool factor away from Apple, not for its PC/Mac war of the ages, but because it is getting ready to shift the paradigm of the gamers’ UI experiences. What’s in the offing is Project Natal, introduced to reporters and VIPs on the eve of the E3 in Los Angeles.

Not being on the guest list, I can’t make any first hand observations, but one of the guys on our team is an avid gamer and Xbox 360 aficionado, as well as being versed in all things gaming, and he had to take a few days off to calm-down after viewing the video feed from the press conference on the Xbox Channel.

This demo and presentation is pretty crazy stuff. A lot of bloggers are disbelieving that Microsoft has really cracked the code on this, at least not to this level.

Here’s another video that shows more of the gaming experience vs. the artificial intelligence that Milo demonstrated above.

That’s enough of a difference that Wii and other gaming systems should be pretty nervous. Although Wii is much easier to master than the current Xbox, and PS3, there is virtually no learning curve with the controller-free gesturing in Natal.  No “A” then flick your wrist while hitting “Trigger” style interaction here. Just do what you’d do normally if you were engaged in the activity and you’re playing. If the AI layer is anywhere close to Milo, we’re talking mag-lev trains, baby!

Can’t wait to see this unfold over the next 18 months.
KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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Posted in blogs, browsers, gaming, innovation, mobile, navigation, online marketing, user interface, web conferencing | 2 Comments »

Holiday Travelers I Have Met Along the Way

Wednesday, May 27th, 2009

You never know what you’ll see next on the web.

I haven’t seen my oldest son in person since Christmas, but an email and a link, and hazaa!, reunited across the many miles.

zach_on_baltimoretv2


This is him and friend, Crystal being interviewed after returning to Washington and Baltimore, respectively, from a Memorial Day trip to NYC.

This has absolutely nothing to do with online marketing, but had to post about it anyway. :-)






KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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One Click Moms Helps Navigate the Web

Wednesday, May 27th, 2009

I guess some people still need training wheels to confidently navigate the Internet, at least OneClickMoms is counting on that.

Offering a free newsletter that is “a daily review of some of the newest, hottest sites called ‘One Click Daily’”,  One Click Moms provides interested “moms” an easy guide to what’s happening on the web.

one_click_moms

The site and the newsletter are pretty breezy and easy to consume, and cover social networks, virtual worlds, games and other sites moms might find of interest.

No advertisers or sponsors visible right now, so clearly still in the eyeball-gathering phase of development.

But if you’re a mom and interested in finding new sites both for yourself and your kids, and having some confidence in the appropriateness and safety of the content, this could be for you.

KidWithMatches is the personal blog of Pete Eberbach, VP Director of Online Marketing & Technology with St. John + Partners.

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